They are still not ready for the shooting of Turn Up The Radio, therefore it is not taking place today as previously planned, reported and also confirmed by Live Nation Italia. They are still looking for a product placement deal, especially an automotive deal, like Madonna did with Smirnoff in Give Me All Your Luvin' video and Jennifer Lopez had with FIAT in her Papi video.

Maybe, the video shooting - directed by Tom Munro as we told you a few days ago - will happen next weekend.

Reports by Italian press regarding archeological areas in Rome were not true, in fact a car theme was part of the concept.