As tens of millions watch Madonna take the stage at the Super Bowl halftime show next Sunday, Jamie King expects to be in a production truck near the field watching the spectacle — his spectacle — unfold on video monitors.

Asked what he can reveal about the Super Bowl halftime show, Jamie King said laughing "Oh, that's not fair."

"Well, it is Madonna, so expect the unexpected, right? In our 16 years of working together, we like to make people 'wait' for it."

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